Marketing operations and narrative design for firms selling complex expertise.
Strategy is formed in the conversations before the sale.
The people building an offering must understand the client's specific workflow and the client's motivation to buy. The client has to see a clear return — in experience, in price, in efficiency.
Fluency between creator and client results in revenue.
A $22.3M feasibility study for a proposed outdoor performance venue, commissioned by Arts Quincy through an Illinois Arts Council grant. Scope included public engagement, market analysis, a ten-year pro forma, concept plans and renderings, and organizational structure recommendations. Findings were forwarded to the State Arts Council and the Governor's office.
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Multi-jurisdictional master plan covering three government entities. The proposal brought the teaming partners together and won the work; the project delivered through a mid-engagement pivot to virtual public engagement during COVID.
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Winning proposal for an 80,000 sq ft trade school and innovation campus — open RFP, multi-firm competition. Project set for 2026 completion. Also served as programming lead, interfacing directly with the client on functional and spatial requirements.
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Winning proposal for a market and site feasibility study on an outdoor performance and events venue. Co-managed the resulting project from kickoff through near completion.
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Firmwide anniversary piece communicating the full range of the firm's services to clients unfamiliar with its breadth — positioning the firm as local, expert, and community-rooted. Produced on short notice within established brand standards.
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